A business will miss revenue opportunities if it doesn’t have a solid pipeline to funnel prospects to its sales team. To build one, profile customers that best suit your products or services. Use criteria such as location, industry and needs. Integrate companywide marketing initiatives with each salesperson’s efforts. When ready to reach out, consider three methods: 1) cold calls (customized as much as possible), 2) researched cold calls to a specific individual with the prospective company, and 3) referrals procured from a well-developed network of sources.
Author: Jeff Lucke
Jeff Lucke, CPA, is the founder of Lucke & Associates, with an entrepreneurial background. Jeff has had ownership interests in businesses within several industries including automotive, construction, healthcare, telecommunications, and restaurants, as well as being active in real estate. As an owner of a growing CPA firm and other businesses, he has gained unique insights into the challenges and issues that face other growing businesses that most other CPAs do not have. This kind of knowledge ultimately benefits every one of the firm’s clients. He is very involved with clients and becomes deeply involved in their businesses and helping them succeed. Jeff is a graduate of the University of Nebraska and holds a Bachelor of Science in Accounting; his professional affiliations include the AICPA and KSCPA. Jeff currently serves a board member for his community on the Construction Financial Managers Association, the American Diabetes Association, and Big Brothers Big Sisters.