When maintaining or updating your company’s website, trust is an essential building block. For starters, convey to visitors that you’re a bona fide business staffed by actual human beings. Include an “About Us” page with the names, photos and short bios of owners and key staff members. Clearly and widely provide general contact info as well. Also, watch out for spelling and grammar mistakes. These are often viewed as red flags for scamsters. Regularly ensure all links are active as well. Contact us for other ideas and info.
Author: Jeff Lucke
Jeff Lucke, CPA, is the founder of Lucke & Associates, with an entrepreneurial background. Jeff has had ownership interests in businesses within several industries including automotive, construction, healthcare, telecommunications, and restaurants, as well as being active in real estate. As an owner of a growing CPA firm and other businesses, he has gained unique insights into the challenges and issues that face other growing businesses that most other CPAs do not have. This kind of knowledge ultimately benefits every one of the firm’s clients. He is very involved with clients and becomes deeply involved in their businesses and helping them succeed. Jeff is a graduate of the University of Nebraska and holds a Bachelor of Science in Accounting; his professional affiliations include the AICPA and KSCPA. Jeff currently serves a board member for his community on the Construction Financial Managers Association, the American Diabetes Association, and Big Brothers Big Sisters.