“Big data” generally refers to any large set of electronic information that can be analyzed to identify trends, patterns and relationships. It can help businesses better define and predict customer behavior when it comes to buying trends and sought-after products or services. For example, by overlaying large proprietary consumer-behavior data sets over your customer database, you may be able to close more sales. Or you can use big data to improve inventory management by better predicting shortages and overages. Contact us for help putting your data into action.
Author: Jeff Lucke
Jeff Lucke, CPA, is the founder of Lucke & Associates, with an entrepreneurial background. Jeff has had ownership interests in businesses within several industries including automotive, construction, healthcare, telecommunications, and restaurants, as well as being active in real estate. As an owner of a growing CPA firm and other businesses, he has gained unique insights into the challenges and issues that face other growing businesses that most other CPAs do not have. This kind of knowledge ultimately benefits every one of the firm’s clients. He is very involved with clients and becomes deeply involved in their businesses and helping them succeed. Jeff is a graduate of the University of Nebraska and holds a Bachelor of Science in Accounting; his professional affiliations include the AICPA and KSCPA. Jeff currently serves a board member for his community on the Construction Financial Managers Association, the American Diabetes Association, and Big Brothers Big Sisters.
